The Long-Tail Discovery Engine
Pinterest has over 500 million monthly active users who arrive with intent — they're actively searching for ideas to save, plan, and buy. Unlike feed-based platforms where a post dies in 48 hours, Pins keep surfacing in Pinterest search and Google Images for months or years after you publish. Video Pins get preferential placement and are still under-supplied relative to demand.
Create a Pinterest Business Account500M+
monthly active users
Months
typical Pin discovery lifespan
80%
of weekly Pinners discover new brands there
Search
driven — not purely algorithmic
Why post on Pinterest?
Pinterest is a search engine wearing a social network's clothes. A Pin you publish today can still be driving traffic a year from now, which is the opposite of how TikTok and Instagram behave.
Pinterest users show up in planning mode rather than passive-scroll mode, so click-through to external links is dramatically higher than on any feed-based platform.
Video Pins are still under-supplied relative to how much Pinterest promotes them — the same short-form video you already made for Reels performs here with no extra work.
Pins rank in Google Images and Google's main index, so publishing to Pinterest is effectively free SEO surface area for your video content.
Clip Dash Settings for Pinterest
Video Pin
Videos are published as native Pinterest video Pins via the Pinterest API v5.
Board Selection
Choose which board each Pin publishes to from your connected account's boards.
Title & Description
The post title becomes the Pin title and the description becomes the Pin description — both are indexed by Pinterest search, so keywords matter here more than on other platforms.
Destination Link
Attach a destination URL so the Pin drives traffic back to your site, channel, or link-in-bio page.
Ready to schedule your first post?
Connect your Pinterest account in Settings and start scheduling.
Get Started Free